Today it is not enough to have a great website and fill it with catchy images to impress visitors, SEO and SEM are as important as what the website looks like. SEO stands for search engine optimization which is a process of making your website more popular (higher in rankings) in natural searches in search engines such as Google, Yahoo and others. Considering what people search for and how they look for information helps SEO specialist optimize your siteís content to make sure visitors come to your website when they are looking for the services or products you provide. The content you have is probably up for changes to include hot keywords and make it search engine friendly. SEM stands for search engine marketing, and is a form of Internet marketing where the siteís visibility in search engines is increased. SEM experts use different methods to help catapult your website to the first ranks in the search results. Such methods include keyword research and analysis, website saturation and popularity, back end tools, etc. You can also go for paid SEO and SEM if you decide itís the best way to go for you as the options with SEO are endless today.